The expertise you need. The simplicity you deserve.
A modern Sydney brokerage built on CPA-level financial expertise, market-wide lender access, and a relentless focus on the client.
Our story
Ding Financial was founded on a simple but powerful premise: securing finance shouldn't be complicated. After more than 15 years across the Australian finance and accounting industries, we saw too many people — especially first-home buyers, the self-employed, and single professionals — struggling to navigate the opaque world of lending. They were met with jargon, confusing processes, and advice that did not consider their whole financial picture.
We knew there was a better way. Ding Financial is a client-first financial partner that combines the strategic, analytical rigour of CPA and tax-agent qualifications with the market-wide access of a leading mortgage broker. This dual expertise lets us see opportunities and risks that others miss — ensuring your finance structure isn't just about getting a loan, but about building long-term wealth.
Our mission is to replace complexity with clarity, and anxiety with confidence. We use smart technology to streamline paperwork, but we believe the most important part of our job is the human connection — listening to your goals and providing tailored, expert guidance.
Why clients choose Ding
A rare combination of qualifications and a commitment to the Best Interests Duty.
CPA-Certified
Strategic, analytical advice grounded in accounting expertise.
Registered Tax Agents
A holistic view across tax, structure and finance.
15+ Years
Decades of experience in Australian lending and finance.
2,500+ Clients
A track record of results across complex situations.
Meet the founder
A boutique brokerage led personally by its founder — every client works directly with James.
James Chee
Managing Director & Founder
Registered Mortgage Broker · Commercial Finance Broker · CPA · Registered Tax Agent
James Chee is the Managing Director and Founder of Ding Financial. As a Registered Mortgage Broker and Commercial Finance Broker who is also a CPA and Registered Tax Agent, James brings a rare four-credential perspective to every loan — combining deep accounting and tax expertise with market-wide lender access. Over more than 15 years across Australian finance, he has helped hundreds of households and business owners structure home, investment and commercial loans for long-term wealth, with a particular focus on first-home buyers, refinancers, single and divorced professional women, and self-employed clients.
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